Tertiary Catalogue

Sales, Marketing and Procurement


SWOT Analysis

Strategic Tools for Business

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative...Show More

Lewin's Force Field Analysis

Strategic Tools for Business

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a...Show More

PESTLE Analysis

Strategic Tools for Business

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can...Show More

Porter's Generic Strategies

Strategic Tools for Business

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for...Show More
Advertising in the Digital Age

Advertising in the Digital Age

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media...Show More
Online Marketing

Online Marketing

With the emergence of social media technology and the Internet now dominating global communication, this expert-led programme for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model....Show More
Factors Affecting Global Tourism

Factors Affecting Global Tourism

Many forces impact on global tourism – some have immediate impact, others longer term; some have a major effect on destination competitiveness and stability, others are not so significant. The global forces taxonomy categorises the factors...Show More
Growth and Niche Markets in Tourism

Growth and Niche Markets in Tourism

A range of factors have led to tourism becoming one of the world’s fastest growing industries. Tourism experiences have become more diverse in recent decades, in response to changing demands from the market. One area that has seen significant...Show More
Online Customer Service

Online Customer Service

As technology evolves, so too does the world of customer service. Customers now prefer to deal with companies online, rather than typical face-to-face or phone exchanges. Online customer service provides many unique challenges, and opportunities,...Show More
Starting an Online Business

Starting an Online Business

Got a great idea for a product or service and want to start an online business? It’s a lucrative market with potential for big returns, but where do you start? This interview based production introduces viewers to a range of online business...Show More
Telephone Customer Service

Telephone Customer Service

As customers, so much of our interaction with businesses and other organisations is undertaken over the phone. Those on the other end of the phone deal every day with a wide variety of people from a range of backgrounds. An organisation that...Show More
Consumer Choice and Protection

Consumer Choice and Protection

We can all relate to the delight when finding a special item for sale or hunting down a bargain. Shopping fulfils a host of primal urges, from the necessity to feed and clothe ourselves to the need for social approval and love. It's no wonder...Show More
Customer Service Excellence in the Retail Industry

Customer Service Excellence in the Retail Industry

Success in Retail Series

The retail industry is one of the biggest and most exciting industries to work in, but to succeed you need to know some very important skills. This inspiring and instructive series examines three key skill areas of the retail industry; customer...Show More
What Is Marketing?

What Is Marketing?

Introduction to Marketing Series

Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing....Show More
Marketing, Research and Segmentation

Marketing, Research and Segmentation

Introduction to Marketing Series

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative programme...Show More
The Operation of an Economy

The Operation of an Economy

There are many different economic systems throughout the world, but they all have to address the same basic questions. We investigate these questions, and use the production of bread to show how resources are combined to create goods and...Show More