Tertiary Catalogue

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, students will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning. Show Less

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, students will understand how Lewin’s Force Field can be applied to real-life businesses and why it is useful for implementing and managing change. Show Less

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can be a helpful tool for business. Through real case studies, students will understand how PESTLE can be applied in practice and its usefulness in strategic decision-making. Show Less

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries. Show Less

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: - Traditional techniques: review of tried and true advertising techniques. - New media, new techniques: examine how advertising is a mix of new and old, and sometimes anything goes. - Be in control: match your privacy settings to your own privacy standards. Show Less

With the emergence of social media technology and the Internet now dominating global communication, this expert-led programme for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne’s Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world. Show Less

Many forces impact on global tourism – some have immediate impact, others longer term; some have a major effect on destination competitiveness and stability, others are not so significant. The global forces taxonomy categorises the factors affecting global tourism into three layers. Each layer creates challenges and opportunities for tourism destinations. This program examines the global forces taxonomy, including the outer layer – geographical, environmental and climatic factors; the middle layer – demographic and socio-cultural factors; and the inner layer – political, economic and technological factors. Expert academic, Prof Brian King from Victoria University, provides a range of informative insights to the dynamics of the tourism industry in an excellent learning resource that is ideal for all students of tourism and related disciplines. Show Less

A range of factors have led to tourism becoming one of the world’s fastest growing industries. Tourism experiences have become more diverse in recent decades, in response to changing demands from the market. One area that has seen significant growth is niche markets. This programme explores some niche markets, including volunteer tourism, dark tourism, health and medical tourism and gastronomic tourism. Featuring interviews with Prof Brian King from Victoria University, Maree Blackburn and Siobhan Marsh from Lattitude Global Volunteering, seasoned traveller Patrick Wooldridge, Nick Brooks-Sykes from Bath Tourism Plus UK, Charlotte Hannah from Thermae Bath Spa UK, and Leanne De Bortoli and Brett Stanley from De Bortoli Wines in Victoria’s Yarra Valley – this programme looks at different niche tourism markets from a range of perspectives. It is an engaging and informative resource that is essential viewing for students of tourism and related studies. Show Less

As technology evolves, so too does the world of customer service. Customers now prefer to deal with companies online, rather than typical face-to-face or phone exchanges. Online customer service provides many unique challenges, and opportunities, for customer service representatives. This sophisticated, stylised programme aimed at upper secondary audiences explores the areas of live chat, social media and email customer service. How do you deal with multiple customer requests? What happens when a customer becomes upset online? How can Twitter and Facebook be used to improve customer service? This is a highly-relevant, valuable resource for those considering a career in the online customer service industry. Show Less

Got a great idea for a product or service and want to start an online business? It’s a lucrative market with potential for big returns, but where do you start? This interview based production introduces viewers to a range of online business models, outlines how to create a business plan, set up and operate a business, as well as industry advice on avoiding common pitfalls. Interviewed for the programme are Dr Brent Coker, Faculty Business and Economics, University of Melbourne, online business entrepreneurs Tom Koan, Director of www.kigu.co.uk, and Emma Osborne, Director www.supperlicious.co.uk. A programme for senior secondary and higher education, in business and IT fields, it provides an insider’s perspective on new ways of thinking in e-commerce. Show Less

As customers, so much of our interaction with businesses and other organisations is undertaken over the phone. Those on the other end of the phone deal every day with a wide variety of people from a range of backgrounds. An organisation that relies on the telephone for much of its contact with customers must have well trained, professional customer service operators to service customer needs. It’s not just about ensuring people get the products, services or assistance they need, it’s about striving for standards of excellence that exceed expectations, and ensuring all customers have a positive experience. Using dramatised scenarios and a range of other information and footage, this film looks at various aspects of delivering professional customer service, including correct phone techniques, using the technology and handling conflict. For those interested in working in phone customer service, this production is an outstanding resource. It brings to life many of the challenges phone customer service operator’s face, looks at what makes for professional service and offers both extensive practical and background information. Show Less

We can all relate to the delight when finding a special item for sale or hunting down a bargain. Shopping fulfils a host of primal urges, from the necessity to feed and clothe ourselves to the need for social approval and love. It's no wonder that shopping or consumerism is such powerful force in our psyches and in our society. This Australian-made, curriculum fit programme examines the lures and pitfalls of shopping. We talk to an expert on consumer choice and offer some tips and tricks to improve your financial literacy, helping you to shop as a clever consumer. Show Less

The retail industry is one of the biggest and most exciting industries to work in, but to succeed you need to know some very important skills. This inspiring and instructive series examines three key skill areas of the retail industry; customer service excellence, point of sale handling procedures and OH&S issues specific to the retail industry. Featuring instructive interviews and clear demonstrations from award-winning retailers and industry experts, this is a fresh and up-to-date series of programmes packed with accurate information about the systems and practices you need to know in order to thrive in this exciting industry. Show Less

Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. The programme clearly defines marketing and explains its role within business; it also explains how the marketing function interrelates with the other functions of business such as finance, production and human resources. Show Less

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative programme provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer. Show Less

There are many different economic systems throughout the world, but they all have to address the same basic questions. We investigate these questions, and use the production of bread to show how resources are combined to create goods and services, and the benefits that arise from this process. We also investigate the different sectors in an economy, households, firms, finance, government and foreign and show how they interact using the circular flow of income. Practical examples illustrate the problems faced when an economy is in a state of extreme disequilibrium. Show Less