Secondary Catalogue

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, students will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning. Show Less

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, students will understand how Lewin’s Force Field can be applied to real-life businesses and why it is useful for implementing and managing change. Show Less

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can be a helpful tool for business. Through real case studies, students will understand how PESTLE can be applied in practice and its usefulness in strategic decision-making. Show Less

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries. Show Less

Corporate social responsibility has the potential to create lasting positive changes in the communities with which a business interacts, increase an organisation’s trustworthiness and the fulfilment of their employees. However, CSR comes at a price and can unearth new tensions between businesses, their stakeholders and supply chains. In this video, students will explore the many benefits and limitations of this unavoidable part of modern business operations. Show Less

Coined in the early 1990s, the term ‘triple bottom line’ is often used in dialogue around corporate social responsibility to define the three interrelated areas by which modern companies should measure their success: people, planet and profit. Students will gain valuable insight into how the triple bottom line affects business operations in a practical, measurable sense by seeing it explained in the context of multi-national retailer, Marks & Spencer. Show Less

Carroll’s Corporate Social Responsibility Pyramid has long been used as the framework through which to think about a business’ economic, social and environmental responsibilities. In this comprehensive video, students will be guided through the four layers of Carroll’s Pyramid, introduced to its strengths, and shown the ambiguities and omissions that limit its usage. Show Less

With Marks & Spencer providing an invaluable case study of how corporate social responsibility is applied in a real, multi-national context, this video explores the sometimes complex relationship between stakeholders and CSR. Students will gain insight into how CSR can have a positive impact on the opinions and experiences of staff, employees and shareholders, and the tensions that can arise when stakeholder interests and CSR operations don’t align. Show Less

Cash flow is integral to any business and ensuring that more cash flows in than flows out is the fundamental rule of successful operations. An ideal resource for Accounting and Business students in GCSE, BTEC and FE courses, this video explores the difference between cash and profit, the types of expenses and revenues that constitute outflows and inflows, and the importance of a cash flow statement. Show Less

In this video, Accounting and Business students in GCSE, BTEC and FE courses will find accessible and contextual definitions by industry experts of three key accounting terms - revenue, expenses and profit - and how these factors interrelate in income statement calculations. Show Less

This short video introduces the income statement as one measure of a business's performance. Though visual examples and succinct explanations by industry experts, students taking Accounting and Business courses at the GCSE, BTEC and FE level will learn how revenue and expenses are reported and the importance of the resulting statement for business owners, suppliers, investors and other stakeholders. Show Less

This short yet comprehensive video introduces the balance sheet as a snapshot measure of what a business owns and owes. With visual examples of a working balance sheet and discussion of its importance and applications courtesy of industry experts, Accounting and Business students in GCSE, BTEC and FE courses will find it to be a valuable resource. Show Less

Presenting clear and consise definitions of a balance sheet's key components by industry expert, this short video will aid Accounting and Business students in GCSE, BTEC and FE courses to understand the difference between current and non-current assets and liabilities, and what significance the monetary values placed on these items have on a business's financial position. Show Less

Without positive cash flow, businesses can find themselves in a dire financial situation: a cash flow crisis. This video looks at the cash flow forecast as a way for a business to predict its expenses and revenue and put effective measures in place to manage them for an improved financial position. Accounting and Business students in GCSE, BTEC and FE courses will find this to be a practical and informative resource. Show Less

Communication, internally and externally, is central to every aspect of a business’s strategy and operations. In this video, four different business people from the UK and Australia provide an insight into the importance of communication, different methods and evaluating them, and what makes business communication effective. The case studies make an ideal resource for students of Business. Show Less

Understanding the fundamental features of business underpins success. This video explores organisational purpose, structure and objectives through the eyes of four operators in very different Australian and UK-based business environments – Brent Novak (Flight Centre), David Joy (London Continental Railways), Colin Arnold (Grazeaway) and Lyn Cutress (Redwings Horse Sanctuary). The case studies present an engaging and insightful coverage of key areas for Business students. Show Less

Every business has its stakeholders—without them the business wouldn’t exist. In this video, four people operating in very different business environments—in Australia and the UK—talk about the influence of internal and external stakeholders and managing competing stakeholder interests. These first-hand accounts provide Business students with an excellent understanding of the role and importance of various stakeholders in business. Show Less

Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country. Experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) provide insights into different factors that determine products, their pricing and positioning in global markets. Show Less

Your product is set to go worldwide, but what if it doesn’t have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In this programme, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets. Show Less

Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers. In this interview-led programme, Kathleen Griffiths from RMIT and Simon Kanat from Ted Baker Downunder cover some important global branding considerations and provide examples of companies who have done it both effectively, and poorly. Show Less

This video explores the use of public domain and licensed copyright materials as inputs to commercial innovation. Interviews with successful UK media firms reveal how the availability of certain expressions, such as open source software and out of copyright artistic works, can be combined with new artistic inputs to generate commercial products. Show Less

The more businesses know about their customers’ needs, expectations and perceptions – the better able they are to effectively market their products and services. This film covers the methods by which research into various aspects of customer relations are carried out in business and industry by organisations wanting to build a profile of their customer base. A narrator and four interviewees from business, industry and government explore different research tools and methods including focus groups and surveys, sampling, secondary research and analysing results. There are also street interview grabs used at various points. For senior secondary or FE students of marketing, business and other commerce-related disciplines, this resource is essential viewing. Show Less

Businesses and other organisations have a range of tools and methods they can employ to analyse their markets. Understanding where they are placed and how they can position themselves to take advantage of market opportunities is vital to ongoing strategic planning. This film examines some of these market analysis tools and how they are applied. Narrator-guided, it includes, a range of industry experts and a number of business operators who provide unique insights into market analysis at work. Areas covered include PESTLE analysis, PESTLE business snapshots, SWOT analysis, SWOT business snapshots, the Boston matrix, product life cycle and Ansoff’s box. There are also street interview grabs used at various points. The film is an ideal learning resource for senior secondary and FE students of marketing, business and other commerce-related disciplines. Show Less

This narrator-led film features a number of interviewees who discuss a range of ways in which businesses engage in promotion. They include advertising, direct marketing, public relations and sales promotion. It finishes with some insightful comments about the importance of measuring the success of promotion, and ways in which it is carried out. There are also street interview grabs used at various points. The film is an essential learning resource for senior secondary or FE level students of marketing, business or other commerce-related disciplines. Show Less

The housing market is driven by many complex factors – people’s priorities when it comes to quality of life; where they want to live, where they can afford to live, whether they rent, buy or share ownership. Property prices and the cost of renting both vary considerably between different regions across the UK. This film explores many aspects to the housing market in the UK and the range of options and constraints people have when it comes to deciding where they live. Narrator-led with a range of expert interviewees, it covers an introduction to the housing market, regional variations in property prices, choosing where to live, renting, support and shared ownership and homelessness. It is an excellent introduction to this important area of study for senior secondary or FE level students of business and other commerce-related disciplines. Show Less