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Case Study: Nike TVC

Vincent Laforet's Directing Motion

In the final episode of the series Vincent takes us through his process for a high-end corporate commercial based on his work on the Nike Flyknit TVC. He explains his steps from conception through the proposal and bid, budgeting, storyboarding and all the way through execution, sharing his tips for success and hard-won lessons.

Rating: E
Production Year: 2014
Duration: 32 min
Series: Vincent Laforet's Directing Motion

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