Tertiary Catalogue

Rotorua: A Case Study in Sustainable Tourism

Tourism is an important industry to many nations worldwide, and New Zealand is no exception. Rotorua on New Zealand’s north island is the birthplace of tourism in that country, having hosted visitors to the city and surrounding area since the early 19th century. Geothermal features, Maori culture, the spa/health and wellbeing industry and the region’s spectacular lakes and forests are the attractions that draw around four million visitors a year to Rotorua. But is the industry sustainable economically, socially and environmentally? A range of strategies and management practices are focused on this very question. This programme examines the Rotorua tourism industry and its economic, social and environmental impacts, and looks at what is being done, and what needs to be done, to ensure the industry remains sustainable for the long term. It features a range of local interviewees, including Oscar Nathan, General Manager of Rotorua Marketing and a range of operators, managers and owners of significant local tourism businesses, including YHA, Waimangu Volcanic Valley, Volcanic Air Safaris, The Buried Village, Mitai Maori Village, Te Puia Cultural Centre and River Rats Raft and Kayak. It is an essential resource for senior students of Geography and Tourism, and also provides a comprehensive case study of an industry for students of Economics, Social Studies and allied disciplines.

Rating: E
Production Year: 2012
Duration: 24 min
Printable Resources: Yes

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