Tertiary Catalogue

Competitive Marketing in Tourism

The marketing and management of a destination is increasingly becoming extremely competitive worldwide. Some destinations are more successful in terms of attracting tourism visitation and expenditure than others. Obviously some destinations are blessed with attractive natural endowments, however given effective management and marketing strategies, a destination lacking in these features may also become competitive in tourism. Adopting a market orientation enables a destination to better meet the needs of the potential tourist and adapt accordingly to the dynamic nature of the tourism industry.

Rating: E
Production Year: 2009
Duration: 27 min
Printable Resources: Yes

Related Videos


Want to learn more about ClickView?

We would be more than happy to come to your school and show you how your teachers and students can benefit from ClickView.

Try ClickView for Free