Secondary Catalogue

Advising the Customer

Customer Service Essentials

It’s often said that Customer Service isn’t a department, it’s an attitude. The behaviour of front-line staff defines the reputation of any organisation – big or small – which makes it all the more important to get it right. In this episode, customer service teams will become well equipped to give the customer what they want. Chapter 1: Knowing Your Stuff. Knowing your stuff gets the customer onside. You should have a detailed knowledge of what you’ve got – your product range and its features. You should also know your policies, as well as having a wider knowledge of the business and the market landscape. Chapter 2: Finding out What They Want. Customers don’t always know what they want. Whatever service you provide, encourage your customers to open up. Listen to their needs, desires and concerns. Chapter 3: Getting into Their Head. The customer may need something more than what they’re asking for. Try to get to the truth of the matter by asking questions. Chapter 4: Showing Them the Benefits. Features like ‘it’s got auto-tension’ are factual statements but they won’t entice customers to buy. A benefit (like ‘it’s incredibly comfortable’) answers the question ‘What's in it for me?’ People buy benefits – so explain them to them.

Rating: E
Production Year: 2015
Duration: 10 min
Series: Customer Service Essentials
Printable Resources: Yes

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