Tertiary Catalogue

Building Strategic Alliances

Learning à la Carte

Strategic alliances are a hot topic as businesses clamber for market share. But what exactly are strategic alliances and how are they formed? What are the benefits and pitfalls? Managing Director of Peregrine Adventures, Glenyce Johnson, offers a wealth of experience in starting and maintaining strategic alliances, and provides some practical insights into how they could work for your organisation.

Rating: E
Production Year: 2009
Duration: 10 min
Series: Learning à la Carte
Printable Resources: Yes

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