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Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the site functions.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

These cookies improve the functionality and personalisation of our site. For example, these cookies may be used to remember that you have previously visited the website or to provide services you request.

Cookie	Duration	Description
wd	1 Week	To read screen resolution

Targeting

These cookies record your visit to our site, the pages you have visited and the links you have followed. These cookies may allow us and our partners to build a profile of your interests and show you relevant advertising (including on other sites).

Cookie	Duration	Description
__Secure-3PAPISID	2 Years	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.
__Secure-3PSID	2 Years	Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.
__Secure-3PSIDCC	2 Years	Targeting cookie. Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising
_fbp	3 Months	Store and track visitors across websites
1P_JAR	1 Month	Based on recent searches and previous interactions, custom ads are shown on Google sites.
APISID	2 Years	Personalizes Google ads on websites based on recent searches and interactions.
datr	2 Years	Fraud Prevention
fr	3 Months	Provide ad delivery or retargeting
HSID	2 Years	Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect user data from unauthorized access.
NID	6 months	Stores visitors’ preferences and personalizes ads on Google websites based on recent searches and interactions.
SAPISID	Persistent	Google collects visitor information for videos hosted by YouTube.
SID	2 Years	Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access.
SIDCC	3 months	Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access.
visitor_id{accountid}-hash	10 Years	The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can't fake a visitor from Pardot and access corresponding prospect information.

Analytics / Performance

These cookies allow us to recognise and count visits to our site and see how users navigate our site. This helps to improve how our website works, for example, by ensuring that users can find what they are looking for easily.

Cookie	Type	Duration	Description
_ga	third party	2 Years	To store and count pageviews
_gat	third party	1 Minute	Read and filter requests from bots
_gid	third party	1 Day	To store and count pageviews
_vis_opt_exp_{CAMPAIGNID}_combi	third party	100 days	This cookie is created when a visitor is chosen for a particular variation for a test. This cookie makes sure that visitors see the same variation when they revisit the page in the future. Here the Control has a value of 1, Variation #1 has a value of 2, Variation #2 has a value of 3, and so on
_vis_opt_exp_{CAMPAIGNID}_exclude	third party	100 Days	This cookie is created when a user has been excluded from a Test Campaign due to the traffic percentage specifications. The value is always 1
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}	third party	100 days	This cookie is created when a campaign goal is triggered. This cookie, when created, will always have a value of 1
_vis_opt_exp_{CAMPAIGNID}_split	third party	100 Days	This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2 (as 1 corresponds to Control and it’s not created in case the Control is chosen)
_vis_opt_out	third party	10 Years	This cookie indicates that the visitor should not be made part of any campaign. Its value is 1
_vis_opt_s	third party	100 days	This cookie tracks session created for a visitor, i.e., the number of times the browser was closed and reopened. The value is >=1, followed by a pipe sign. For example, the value of 2 indicates that the visitor restarted the browser once while 3 means twice
_vis_opt_test_cookie	session	Session	This cookie is created to detect if the cookies are enabled on the visitor’s browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1
_vwo_ds	third party	2 Months	This cookie stores persistent user-level data for VWO Insights
_vwo_sn	persistent	30 Minutes	This cookie stores session-level information
_vwo_uuid_v2	third party	366 Days	This cookie calculates unique traffic on a website
lpv{accountid}	third party	30 minutes	This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
pardot	third party	Persistent	A session cookie named pardot is set in your browser while you're logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn't used for tracking.
pi_opt_in{accountid}	persistent	Persistent	If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a trueor falsevalue when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
SAPISID	third party	2 Years	Google collects visitor information for videos hosted by YouTube.
SSID	third party	2 Years	Google collects visitor information for videos hosted by YouTube on maps integrated with Google Maps.
visitor_id{accountid}	third party	10 Years	The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.

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Series: Online Is Different