Secondary Catalogue

Series: Strategic Tools for Business


Lewin's Force Field Analysis

Lewin's Force Field Analysis

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a...Show More
PESTLE Analysis

PESTLE Analysis

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can...Show More
Porter's Generic Strategies

Porter's Generic Strategies

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for...Show More
SWOT Analysis

SWOT Analysis

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative...Show More